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SAP C-C4H63-2411 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Managing Clean Core: This section of the exam measures the skills of SAP Customer Data Solutions Consultants and covers the management of Clean Core in SAP systems. It comprises understanding the principles of maintaining a clean core, which involves keeping the central system free from custom modifications. The exam may assess the ability to implement clean core strategies effectively while ensuring system integrity and performance.
Topic 2
  • Identity Resolution: Identity resolution is a crucial aspect of customer data management, and this section evaluates the consultant's proficiency in this area. It covers techniques and tools used to identify and link customer data across different sources and touchpoints.
Topic 3
  • Implementing B2B: In this final section, the main focus is on implementing SAP Customer Data Solutions in business-to-business (B2B) contexts. SAP Customer Data Solutions Consultants should understand the unique challenges and requirements of B2B customer data management.
Topic 4
  • Data Ingestion: Data ingestion is a core component of customer data platforms, and assesses the consultant's expertise in this area. It covers various methods and tools for importing data from multiple sources into the SAP Customer Data Platform.

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SAP Certified Associate - Implementation Consultant - SAP Customer Data Platform Sample Questions (Q35-Q40):

NEW QUESTION # 35
What are some valid use cases for audience activation? Note: There are 3 correct answers to this question.

  • A. Run marketing campaigns on social media platforms.
  • B. Import customer contacts from CRM systems.
  • C. Run targeted email campaigns based on customer activities and preferences.
  • D. Merge incoming customer data from ERP back end.
  • E. Update customer loyalty level in a loyalty system.

Answer: A,C,E

Explanation:
Valid use cases for audience activation within the SAP Customer Data Platform include:
Running marketing campaigns on social media platforms: Marketers can activate audiences to export data into external applications like social media platforms to run marketing campaigns1.
Running targeted email campaigns based on customer activities and preferences: Audiences can be used to run targeted email campaigns that are based on customer actions and choices1.
Updating customer loyalty level in a loyalty system: While not explicitly stated in the provided resources, updating customer loyalty levels is a common use case for audience activation, as it involves using customer data to personalize and improve customer experience.
Reference = The use cases are supported by the SAP Customer Data Platform's learning resources, which detail the process of creating audiences and the purposes for which they can be activated12.


NEW QUESTION # 36
What does the Rest API enable you to do? Note: There are 2 correct answers to this question.

  • A. Ingest new data
  • B. Audit admin operations
  • C. Configure events
  • D. Create new business events

Answer: A,D

Explanation:
The Rest API in the SAP Customer Data Platform enables various operations, including:
A . Ingest new data: The REST API provides endpoints for the ingestion of new data into the platform. This includes customer data, event data, and other relevant information that can be programmatically sent to the SAP Customer Data Platform to enrich customer profiles or trigger specific workflows.
D . Create new business events: Beyond just ingesting data, the REST API allows for the creation of new business events within the platform. These events can be defined and triggered based on specific actions or data points, enabling dynamic responses and interactions within the customer data ecosystem.
These capabilities facilitate the flexible integration and management of customer data, supporting a wide range of use cases and operational needs within the platform.
Reference:
SAP Customer Data Platform API documentation detailing the capabilities and usage of the REST API.
Technical guides on using the REST API for data ingestion and business event creation.


NEW QUESTION # 37
Which features of SAP Customer Data Platform can be used to perform verification and transformation of ingested data? Note: There are 3 correct answers to this question.

  • A. Transformer
  • B. Scripting
  • C. Extensions
  • D. Validation
  • E. Normalization

Answer: B,D,E

Explanation:
In the SAP Customer Data Platform, ensuring the quality and consistency of ingested data is crucial for maintaining accurate and actionable customer profiles. The platform provides several features to perform verification and transformation of this data:
A . Validation: This feature checks the ingested data against predefined schemas or rules to ensure it meets the required standards and formats. Validation helps in identifying and rejecting incorrect or malformed data before it enters the system, thus maintaining data integrity.
B . Scripting: Scripting allows for the customization of data processing logic, including data validation, transformation, and enrichment. Through scripting, complex data manipulation tasks can be automated, such as reformatting values, concatenating fields, or applying conditional logic to data fields.
E . Normalization: Normalization involves standardizing and cleaning the data to ensure consistency across different data sources and types. This may include tasks such as converting dates to a standard format, standardizing address information, or mapping varied terms to a unified set of values.
These features work together to ensure that the data ingested into the SAP Customer Data Platform is accurate, consistent, and in the correct format for further processing and analysis.
Reference:
SAP Customer Data Platform documentation on data management capabilities.
Best practices for data validation, scripting, and normalization in the SAP Customer Data Platform.


NEW QUESTION # 38
In-store purchase information from known customers is ingested from the point of sale (POS) to SAP Customer Data Platform. Which type of customer profile is recommended for this scenario?

  • A. User Profile
  • B. Activity Profile
  • C. Unified Customer Profile
  • D. Contextual Profile

Answer: C

Explanation:
The Unified Customer Profile (UCP) is the ideal choice in this scenario. Here's why:
Persistent Data: A UCP stores customer data persistently, including historical purchase records from the POS. This allows for long-term analysis of customer behavior.
Connected Identity: The UCP can link the in-store purchase data with other customer identifiers (e.g., loyalty program ID, online account), creating a comprehensive, cross-channel view of the customer.
Reference:
SAP Help Portal: Unified Customer Profile (Find the latest documentation on the SAP Help Portal) For integrating in-store purchase information from known customers coming from Point of Sale (POS) systems into the SAP Customer Data Platform, the most suitable profile type is:
D . Unified Customer Profile: This profile type consolidates data from multiple sources, including in-store purchases, into a cohesive, single view of the customer. The Unified Customer Profile encompasses various data points, such as demographic information, online and offline activities, and purchase history, providing a comprehensive understanding of the customer's interactions with the brand across different channels.
Using the Unified Customer Profile for in-store purchase information enables businesses to enrich existing customer profiles with valuable transactional data, enhancing customer insights and enabling more personalized engagement strategies.
SAP Customer Data Platform documentation on customer profiles and data integration.
Best practices for incorporating POS data into the Unified Customer Profile within the SAP Customer Data Platform.


NEW QUESTION # 39
You are a consultant on an SAP S/4HANA Cloud greenfield project. As part of their clean core journey, the customer must analyze the current IT landscape to eliminate redundant systems and establish an efficient architectural design.
Which of the following can you use to do the analysis?

  • A. Lean IX
  • B. SAP Cloud ALM
  • C. SAP Solution Manager
  • D. SAP Best Practices

Answer: A


NEW QUESTION # 40
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